Description
<p>There is an evolution occurring in the online video landscape. Yesterday, ingrained consumer habits, weak advertiser interest, subpar production quality and lack of promotional muscle were hurdles for online only content. Today however, online video watching has surged, driven by a flood of new content. Advertising is exploding, held back only by the lack of shows around which to advertise something more Web only series can help solve. From YouTube to Yahoo!, there can be fewer restrictions, less red tape and a substantial bottom line for you, the creator. So, why go multiplatform when creating for the web is where it’s at.</p><table border="0"><tbody><tr><td><strong> Moderator:</strong></td><td><a href="http://www.natpe.org/conference/speakers/bios/index.jsp?speaker_id_string=3592:o731tv0AayJhKar7-GyEoA**">Greg Baumann</a>, Editor, TelevisionWeek <br /></td></tr></tbody></table><!-- <table border="0" class="contentpane"> <tbody> <tr> <td valign="top"><b>Moderator: <br /> </b></td> <td valign="top"><a href="http://www.natpe.org/conference/speakers/bios/index.jsp?speaker_id_string=115555:nb9zPlICgxjZK2LTFQahrA**" target="_blank">Will Richmond</a>, President and Founder, Broadband Directions LLC</td> </tr> </tbody> </table>--> <table border="0" class="contentpane"><tbody><tr> <td width="74" valign="top"> <strong>Pa</strong><strong>nelists: <br /> </strong></td><td width="446" valign="top"><a href="http://www.natpe.org/conference/speakers/bios/index.jsp?speaker_id_string=3435:mTyujI9G$NVUC-A5wIBwaQ**" target="_blank">Jordan Hoffner</a>, Director of Content Partnerships, YouTube<br /> <a href="http://www.natpe.org/conference/speakers/bios/index.jsp?speaker_id_string=3436:-WP5ojKGSFxyq72Dv6w4GA**" target="_blank">Max Benator</a>, Head of Digital Media, RDF USA<br /> <a href="http://www.natpe.org/conference/speakers/bios/index.jsp?speaker_id_string=3446:WbCYvCUyQhbqt809TdPRuw**" target="_blank">Kristin Rolla</a>, Director of Content, AOL Television and Moviefone.com <br /><a href="http://www.natpe.org/conference/speakers/bios/index.jsp?speaker_id_string=3607:EzwFITD5igiV58-vXJNrMA**">Darren Chuckry</a>, COO, Bennett Group/MEN7 <br /><a href="http://www.natpe.org/conference/speakers/bios/index.jsp?speaker_id_string=3490:WmTGOmLul5Gd1LMpvlb-Rg**">Howard T. Owens</a>, Managing Director, Co-Head of Domestic Television and Head of Digital, Reveille LLC<br /></td></tr></tbody></table>
