Description
When it comes to innovation, interactive content has the ability to engage audiences with the real time interactivity that the medium allows. However, this interactivity can take many forms, from comments to multimedia engagement. How can you best engage your audience? More importantly, once you decide how to best capture your consumer, what is the optimal method of monetization? This session will address these questions, laying out best practices for the interactive content creator. <br /> <br /> <table border="0" class="contentpane"> <tbody> <tr> <td valign="top"><strong>Moderator: <br /> </strong></td> <td valign="top"><a href="http://www.natpe.org/conference/speakers/bios/index.jsp?speaker_id_string=2798:IjaXBWko0paxbqoQw0AbsA**" target="_blank">Lori H. Schwartz</a>, Senior Vice President, Director of the Emerging Media Lab, Interpublic Emerging Media Lab</td> </tr> </tbody> </table> <table border="0" class="contentpane"><tbody><tr> <td width="74" valign="top"> <strong>Pa</strong><strong>nelists: <br /> </strong></td> <td width="446" valign="top"><a href="http://www.natpe.org/conference/speakers/bios/index.jsp?speaker_id_string=3390:8WZCB1Q$u4jZKlup-TwaSw**" target="_blank">Rich Begert</a>, President and CEO, SinglePoint<br /><a href="http://www.natpe.org/conference/speakers/bios/index.jsp?speaker_id_string=3522:feAKbWRcNLUXjgLk2p1NgQ**"> Joe Marchese</a>, President, SocialVibe<br /><a href="http://www.natpe.org/conference/speakers/bios/index.jsp?speaker_id_string=3543:-tzaxNIgeiCfK9waLJWRKg**">Margo Selby</a> , Business Development Director, 60Frames Entertainment<br /><a href="http://www.natpe.org/conference/speakers/bios/index.jsp?speaker_id_string=3562:cowsAqHSZolzMREZzi6gxA**">Court Shannon</a> , Advertising Rep, West Coast, TiVo, Inc.<br /></td> </tr></tbody></table>
