Description
Dream big — but with your eyes wide open! Here’s the antidote to all those conference speaker who told you to just follow your passion, produce your video and rely on YouTube and MySpace to promote it. ““If you build it, they will come,” they said. Right. Maybe in your Field of Dreams. There’s a reason they call it “viral marketing” and this panel is the cure. Find out what it really takes to launch a profitable TV venture. We’ll explain the risks and rewards of popular business models. And in the aftermath of the Writers Strike, we’ll take a fresh look at real world revenues and reach of new vs. “old” media. <br /><br /> <table border="0" class="contentpane"> <tbody> <tr> <td valign="top"><strong>Moderator: <br /> </strong></td> <td valign="top"><a href="http://www.natpe.org/conference/speakers/bios/index.jsp?speaker_id_string=3467:Gqdra3oJq988jO4amBkjEw**">Arthur Greenwald</a>, Contributing Editor, TVNewsday<br /></td> </tr> </tbody> </table> <table border="0" class="contentpane"><tbody><tr><td valign="top"> <strong>P</strong><strong>anelists: <br /></strong></td><td valign="top"><a href="http://www.natpe.org/conference/speakers/bios/index.jsp?speaker_id_string=3466:7jBmdwRnklgL-261UJCi7g**" target="_blank">Kevin Klowden</a>, Managing Economist, Milken Institute<br /><a href="http://www.natpe.org/conference/speakers/bios/index.jsp?speaker_id_string=3478:B6PChLaDNVBTuo7$rXu-fg**" target="_blank">Tom Smuts</a>, Screenwriter, Former Internet / New Media Executive<br /><a href="http://www.natpe.org/conference/speakers/bios/index.jsp?speaker_id_string=3565:Kxev63AD97lPW3FxxUJGAg**">Howard Homonoff</a>, Director, Entertainment, Media & Communications Advisory, PricewaterhouseCoopers </td></tr></tbody></table>
